Brief 4: Music video and online

 Requirements of the brief 

You work for an independent media production company. You have been given the task of producing a three-minute music video for a popular music ballad* by a fictional band/artist signed to Warner Music Group and two pages for the working website for the band/artist. 

You may use an existing song for your music video (this does not need to be copyright free). 

The web pages must promote the band/artist to its target audience and enable fans to interact with them.

 Summary of brief requirements: 

        • Statement of Intent (approx. 500 words)

        • Music video: One, three-minute music video. 

        • Distribution channel: Content must be age appropriate for young adults from the age of 16. 

        • Number of web pages: One homepage and one linked page. 

        • Cross-media production target audience: A primarily 16–25 year old middle and up market audience of style-conscious people. 

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included 

The production of the music video must include (as a minimum): 

        • Range of camera shots, including shot distances, angles and movement as appropriate to a music video. 

        • Editing of footage appropriate to a music video. 

        • At least two different uses of mise-en-scène. 

        • At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).

        • Graphics/titles to include the name of the track and the name of the band/artist. 

 The production of the web pages must include (as a minimum): 

        • Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website.

        • Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video. 

        • Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

        • Text introducing the band/artist. 

        • Working links from the home page to the other page. 

        • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website. 

* Allow any song that may reasonably be considered to be a ballad